Google Analytics Tracking – Setup Guide
This document explains how to enable Google Analytics (GA4) tracking for the AutoHub widget (lead and customer engagement tracking). The setup requires a GA4 Measurement ID from the dealership and AutoHub support activation.
Collect the GA4 Measurement ID
Log into the dealership’s Google Analytics account.
Go to Admin → Data Streams → Web.
Select the correct property for the dealership website.
Copy the Measurement ID (format: G-XXXXXXXXXX).
Provide this ID and the dealership name to support@autohub.io.
Internal note: If assisting a dealership, confirm they are providing the correct ID for the active website property.
AutoHub Configuration
AutoHub Support adds the GA4 Measurement ID to the widget configuration for the dealership.
Only websites with the AutoHub widget installed can receive GA4 events.
Once entered, the dealership will begin receiving widget events in their GA4 account.
Internal note: Dealerships must give approval, if a third party vendor reaches out on their behalf asking us to add a measurement ID to our system, we always ask them to loop the dealership in for approval.
Events Sent to GA4
The widget pushes a consistent set of events into GA4 as customers progress through the widget interface.
Event Name | Description |
|---|---|
autohub-widget-VehicleSearchAndMiles | Widget opened; customer landed on first screen. |
autohub-widget-CustomerEngagement | Customer engaged with UI while providing vehicle details. |
autohub-widget-Ratings | Vehicle details submitted; ratings screen reached. |
autohub-widget-History | Vehicle ratings submitted; history page reached. |
autohub-widget-Contact | Vehicle history submitted; lead form opened for contact info. |
autohub-widget-Verification | Lead form submitted; contact info saved. Phone number verification pending. |
autohub-widget-Offer | Phone number verified; KBB value page reached. |
autohub-widget-Ineligible | Phone verified; vehicle not eligible for KBB values. |
AutoHub also supports ASC Standard Events (https://automotivestandardscouncil.com/)
asc_retail_process
asc_cta_interaction
asc_form_submission_sales
Verification in GA4
Navigate to Reports → Engagement → Events in GA4.
Look for event names prefixed with autohub-widget-.
Perform a test submission through the widget to confirm events are flowing.
Internal note: If events do not appear, confirm Measurement ID is active and correctly mapped.